Polaris Reveals Plans for Indian Motorcycles

August 5, 2011


I spoke with Gabe this afternoon, and he just returned from the 2012 Victory motorcycle launch in Park City, Utah.  He will be reporting on his riding impressions and changes to the line-up early next week, but he informed me of a conversation with the manager of both Victory and Indian Motorcycles (both owned by parent company Polaris) regarding the future plans for Indian Motorcycles, which was recently acquired by Polaris.

Gabe was advised that Polaris intends to position Indian Motorcycles as a premium brand above Victory Motorcycles. Polaris will begin by improving the existing  Indian machines (one of which is pictured), followed by the introduction of newly developed premium Indian motorcycles.  Manufacturing of the Indian bikes will be transferred to the Spirit Lake facility where Victory motorcycles are currently assembled.

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